NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business to Host “The Business of Global Sports: The Truth about Consumers”
 
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NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business to Host “The Business of Global Sports: The Truth about Consumers”

One-day Conference Held on October 10, 2017 at the Barclays Center in Brooklyn, NY, Will Feature Top Executives and Sports Celebrities Who Will Focus on the Opportunities and Challenges Posed by the Emerging Global Sports Business and Communications Environment

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NEW YORK, June 14, 2017 — Executives from the top echelons of the sports industry, as well as thought leaders in media, marketing, and consumer brands will convene during “The Business of Global Sports: The Truth About Consumers,” a one-day conference hosted by the NYU School of Professional Studies (NYUSPS) Tisch Institute for Sports Management, Media, and Business (sps.nyu.edu/tischinstitute). The Conference will be held on October 10, 2017 at the Barclays Center in Brooklyn, NY, and will explore the ways in which consumer behavior and technology will change how we engage with and deliver sports.

Highlights of this year’s conference will include “The Revolution Will Not Be Televised,” an all-star panel that will feature Mark Lazarus, chairman of NBC Broadcasting & Sports, NBCUniversal; David Levy, president of Turner; Burke Magnus, executive vice president of programming and scheduling, ESPN; and Sean McManus, chairman of CBS Sports.

During “Beyond the Boardroom,” a one-on-one conversation, professional Football Hall of Famer and former NY Giants player, Michael Strahan, cohost of ABC’s Good Morning America and analyst for Fox NFL Sunday, will be interviewed by Conference Honorary Chair Jonathan M. Tisch, chairman and CEO of Loews Hotels & Co. and co-chairman of the board of Loews Corporation; and co-owner of the NY Giants. Kathy Behrens, president of social responsibility and player programs, National Basketball Association, also will participate on a panel on social responsibility in sports.

“The NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business, a thought leader in the field, is endowed with the inherent capacity to contribute insight and promote research that is not only opportune and relevant to today’s sports business professionals, but also critical for understanding the evolving marketplace. This conference will deliver the level of expertise and insight that can only materialize at NYU,” asserted Dennis Di Lorenzo, Harvey J. Stedman Dean of the NYU School of Professional Studies. Dean Di Lorenzo also serves as the conference host.

Panelists will debate a range of topics, including: What is the future of live sports—in-arena and broadcast—and how will tech innovations play out in that future? How will big media accurately measure consumption in the new world of distribution and viewing? Is athlete activism good for business? Given the changing marketplace, where do brands intelligently place their bets to effectively reach consumers?

“The Conference also will provide attendees with proprietary sports consumer intelligence,” noted Conference Chair Tony Ponturo, a consultant for the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business; chief executive officer of Ponturo Management Group, and executive vice president of marketing strategy for Turnkey Sports and Entertainment. “We understand the critical importance of providing salient takeaways that are immediately applicable in the changing environment in which we find ourselves. Attendees will have the ability to network with peers and industry leaders to learn about what’s coming and what to do next.”

Contributions from sponsor organizations of the event will provide student scholarships and will support the academic programs of the NYUSPS Tisch Institute for Sports Management, Media, and Business, which has served the industry by producing future generations of global leaders in sports.

For the latest information about the Conference, visit sps.nyu.edu/sportsconference. For inquiries about sponsorship opportunities, please contact Jasmine Davey at jdavey@nyu.edu or call 212-998-6767.

Members of the media who wish to cover the Conference must request press credentials in advance by emailing Cheryl Feliciano at cheryl.feliciano@nyu.edu or Alka Gupta at aag13@nyu.edu.

About the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business

Recent innovations in global sports consumption, the use of online and social media to engage and to build a fan base, and the implementation of redesigned sports business models, have resulted in a range of issues and opportunities for individuals working in the sports industry. Successful professionals in this field now need to understand strategic business principles as they apply to different aspects of the global sports industry.

Through interdisciplinary curricula, field internships, alumni-student mentorship, applied research, individualized degree advisement, a dedicated and accomplished advisory board, and faculty members who are experts in their fields, the NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business provides the pathway to help students meet their professional goals in the sports business industry.

The Tisch Institute's graduate and undergraduate programs, and Career Advancement courses provide a top-notch education and the opportunity to meet and to network with industry leaders. Its location in New York, home to more sports teams, leagues, and media outlets than any other metro area in the country, offers the perfect setting for gaining a comprehensive overview of the complexities of the business. The Institute's renowned, highly attended professional conferences and events provide an unparalleled opportunity to learn from leaders in their fields. For more information, visit sps.nyu.edu/tischinstitute.

About the NYU School of Professional Studies
Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.