NYU School of Professional Studies to Host 2017 PRSA Tri-State Conference “What Now? Maintaining Your PR integrity in the Post-Truth Era”

Melissa Ben-Ishay, Founder of Baked by Melissa, is the Keynote Speaker at Oct. 17 Event

NEW YORK, October 9, 2017 – As a leading provider of applied and theoretical education in the public relations industry, the NYU School of Professional Studies (NYUSPS) Division of Programs in Business (DPB) will host the 2017 Public Relations Society of America (PRSA) Tri-State Conference, “What Now? Maintaining Your PR integrity in the Post-Truth Era,” on Tuesday, October 17, from 8:30 a.m. to 5:30 p.m., at the NYU Kimmel Center for University Life, 60 Washington Square South.

The annual, one-day conference brings together PR professionals from New York, New Jersey, and Connecticut to glean insights from PR and marketing experts on issues and trends on every practitioner’s mind. Topics covered will include how to navigate the media landscape in the age of “alternative facts,” building a household name through the power of PR, crisis communications, the art of the pitch, diversity in PR, and truth and integrity in communications.

Renowned for its MS in Public Relations and Corporate Communication degree, NYUSPS DPB provides students with the academic learning and practical skills necessary to become effective public relations practitioners. “As educators of PR professionals, we are delighted to join with one of the nation’s leading professional organizations, PRSA, in hosting this important conference,” said Martin Ihrig, associate dean of the NYU School of Professional Studies Division of Programs in Business. “Together, we are determined to educate and support first-rate communications professionals who are well versed in industry trends and ready to be industry leaders.”

“The PRSA Tri-State Conference has not only become a top PR event in the region, but in the important and global conversation about communications,” said Natan Edelsburg, chair of the PRSA Tri-State district and executive vice president at Muck Rack, a platform for journalists and PR professionals. “Bringing together renowned brands like Uber, Casper, Hulu, VICELAND, Change.org and Edelman into one educational event will bring NYU students, PRSA members, and others the insights they need to take on an unpredictable 2018 ahead.”

The Conference will kick off with a keynote by Melissa Ben-Ishay, founder of Baked by Melissa. Ben-Ishay will discuss her communications strategy and how authenticity, great branding, and hard work can be the right ingredients for a start-up or product launch.

Additional highlights of the Conference include:

  • “Alternative Facts,” hosted by Chris Riotta, reporter at Newsweek, with panelists Lindsay Kaplan, vice president for communications, Casper; Ken Kerrigan, executive vice president, Weber Shandwick, and an adjunct faculty member in the NYUSPS MS in public relations and corporate communication program; and Marc Liepis, vice president for communications, Viceland
  • “Crisis Communications in the 24-Hour News Cycle,” hosted by Steve Barrett, editor-in-chief at PRWeek with Julie Townsend, vice president for communications, ABC News; Tony Loke, vice president, Weber Shandwick; and Rich Silverman, corporate communications director, MUFG Americas
  • “Building a Household Name for Millennials Through the Power of PR,” featuring Alexandra Valasek, head of consumer communications, Uber; and Bob Knorpp, strategic consultant, The Cool Beans Group, and an adjunct faculty member in the NYUSPS MS in integrated marketing program
  • Brands represented include Hulu, GE, Change.org, State Farm, Fox News, IBM, Uber, Casper, Shorty Awards, Edelman, among others

If you are a member of the press who wishes to cover the event, please contact Cheryl Feliciano at cheryl.feliciano@nyu.edu or Alka Gupta at aag13@nyu.edu.

For more information about the 2017 PRSA Tri-State Conference or to purchase tickets, visit 2017prsatristateconference.splashthat.com.


Keynote - Baked by Melissa

  • Melissa Ben-Ishay, Founder, Baked by Melissa

Pitch like a Producer

  • Paula Rizzo, Senior Health Producer, Fox News Channel
  • Terri Trespicio, Branding Strategist & Media Coach, Lights Camera Expert

Diversity in PR - To PC or Not to PC?

  • Brandi Boatner, Digital Experience Manager, IBM
  • Amelia Folkes, PR Brand Strategist, State Farm
  • A.J. Walton, Senior Communications Manager North America, Change.org
  • April Boykin-Huchko (Moderator), HR Manager, Affect PR

Technology Showcase

  • Cooperatize
  • Meltwater
  • Muck Rack

Building A Household Name for Millennials Through the Power of PR

  • Alexandra Valasek, Head of Consumer Communications, Uber
  • Bob Knorpp, strategic consultant, The Cool Beans Group

Alternative Facts: Seeking the Truth in a World of Spin

  • Lindsay Kaplan, Vice President Communications, Casper
  • Ken Kerrigan, Executive Vice President, Weber Shandwick
  • Marc Liepis, Vice President Communications, Viceland
  • Chris Riotta (Moderator), Reporter, Newsweek

Embracing Video: Facebook Live and the Era of NOW

  • Lisa Kovitz, Managing Director, Consumer Media, Edelman US
  • Chris Broyles, Managing Director, FTI Consulting
  • Greg Galant, Cofounder & CEO, Muck Rack & Shorty Awards

Crisis Communications in the 24-hour News Cycle

  • Steve Barrett (Moderator), Editor-in-chief, PRWeek US
  • Tony Loke, Vice President, Weber Shandwick
  • Julie Townsend, Vice President Communications, ABC
  • Rich Silverman, corporate communications director, MUFG Americas

Finding PESO Agnosticism: An Existential Journey to Move the Needle in a New Millennium

  • David Lurie, Manager of Media Innovation, GE
  • Carolina Valencia, Vice President Corporate Communications, Univision
  • Brianna Gays, Corporate Communications Manager, Hulu
  • Jeremy Goldman, founder and CEO, Firebrand Group

About the NYU School of Professional Studies
Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.

About PRSA Tri-State
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. PRSA is organized into 10 regions, called districts. The Tri-State District covers New York, New Jersey, Connecticut Valley, Southern Connecticut, and Westchester/Fairfield chapters.

PRSA’s Tri-State district is a unified voice for the interests of members throughout the region to the national office, addressing issues of common interest. These regional groupings of chapters provide support, shared resources, and leadership cultivation for the next generation of professionals to lead the association and serve as advocates for the profession.