NYU School of Professional Studies Tisch Institute for Sports Management, Media, and Business to be Renamed the Preston Robert Tisch Institute for Global Sport

New Name Signifies a Repositioning to Remain Aligned with the Changing Sports Business Landscape

Vince Gennaro photo

NEW YORK, February 8, 2018 The NYU School of Professional Studies (NYUSPS) Tisch Institute for Sports Management, Media, and Business is officially changing its name to the Preston Robert Tisch Institute for Global Sport. The name change reflects a new vision and direction for the Institute, which currently offers the BS in Sports Management and the MS in Sports Business, in addition to noncredit course content and Diploma Programs for professional development.

The Institute is being renamed and repositioned in order to ensure that in the increasingly complex sports industry, students acquire the tools and leadership skills to have enduring, successful careers. Associate Dean Vince Gennaro, who joined NYUSPS in September 2017, noted, “In today’s digital world, geographic boundaries have very little meaning, as sports organizations use technology to change the way they go to market. The Internet instantaneously transmits game broadcasts around the world, rapidly spreads news about our favorite athletes and teams, and provides a meeting ‘place’ for fan communities. Now is the ideal time to make the pivot toward a different brand of sports business higher education.”

NYUSPS Dean Dennis Di Lorenzo, who recruited Gennaro to lead the change that will occur at the Tisch Institute, is innately aware of the driving forces in the sports industry that are influencing the ways in which educational programming needs to be developed and delivered in order to satisfy the demand for sports business/management professionals who are able to meet the challenges that lie ahead.  “This name change reflects the School’s commitment to providing relevant and immediately applicable education in an industry that is evolving at a very brisk pace — one that presents huge opportunities for those who are prepared with the knowledge and the tools they need to succeed.”

The Institute's evolving curriculum addresses the four key "change forces" shaping the industry and its future—globalization, the digital transformation, the data and information explosion, and the wants and needs of the all-important, emerging millennial fan segment. “At the NYUSPS Tisch Institute, we will combine content knowledge in these key areas, original research, our stellar full-time faculty, and our industry leading adjunct faculty, to build our students' critical thinking skills in order to deal with the growing complexity of this industry,” asserted Gennaro. “Our new name—the Preston Robert Tisch Institute for Global Sport—leverages the NYU global footprint and reflects our market-driven approach to sports business education.”

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.