New York Jets and the NYU School of Professional Studies Form Multifaceted Strategic Alliance

Multi-year partnership includes development of franchise-centered courses, launch of a joint innovation laboratory, and creation of original educational programming


FLORHAM PARK, NJ and NEW YORK, NY (September 15, 2017) – The New York Jets and the NYU School of Professional Studies (NYUSPS) today announced a unique strategic alliance built upon a multifaceted partnership, which will include the development of franchise-centered applied studies curricula, the launch of an ideation and entrepreneurship laboratory, and the creation of original educational programming. As part of the relationship, NYUSPS also will become an Official Higher Educational Partner of the National Football League team.

“We continually strive to find like-minded partners who seek to push the boundaries of the traditional,” said Neil Glat, President of the New York Jets.  “This collaboration with NYUSPS truly defines that. It is a partnership that will enable students to take on real business initiatives and to create executable solutions, tap into industry knowledge, and provide a platform to cultivate our next generation of leaders.”

“The Jets and NYUSPS are ideally suited to join in this exciting new venture because we share many of the same values—building leaders from the ground up by equipping them with the deep knowledge and innovative training it takes to succeed in or on the field, and that is what 21st century applied professional education looks like,” noted Dennis Di Lorenzo, Harvey J. Stedman Dean of the NYU School of Professional Studies.  “The courses and initiatives that we develop in collaboration with a world-class organization like the Jets, will allow us to take the ‘applied’ dimension of the education we provide to a whole new level.

Beginning this fall, the School will offer a multidisciplinary, Jets-themed course that will be taught by NYUSPS professors in collaboration with Jets executives. The course will enable students from across NYUSPS applied professional degree programs to work in groups and to focus and build upon an actual business opportunity for the Jets organization. Over the course of the semester, students will attend classes at the Atlantic Health Jets Training Center in Florham Park, NJ, conduct research, and present solutions to the franchise, with the ultimate goal of implementing them within the Jets business operations. The first course will focus on marketing initiatives relating to the official mobile app of the New York Jets.

In addition to the course, an internship program for students and NYUSPS alumni has been established, enabling them to explore employment with the team. Another facet of this groundbreaking alliance will include the establishment of an Ideation and Entrepreneurship Lab—one that will initially focus on sports, media, and entertainment. The Lab will be accessible to NYUSPS students and alumni, with the Jets providing access to members of their management team who will serve as mentors. NYUSPS will provide the work space, access to professors, and administrative support. Lab activities are likely to include: hackathons, problem-solving sessions, and demo days for budding entrepreneurs.

The Jets and NYUSPS also will create a series of original, branded educational programming, which will encompass live events, seminars, lectures, and exhibits. This proprietary content will be delivered live, and can potentially be streamed via authenticated access for NYUSPS students, alumni, faculty members, and Jets partners and fans.

The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969. In 1970, the franchise joined the National Football League in the historic AFL–NFL merger that set the foundation for today’s league. As part of a commitment to its fan base through innovation and experiences, the team has created initiatives such as, its trailblazing Jets Rewards program, an award-winning virtual reality lounge, a state-of-the-art mobile app, and Jets 360 Productions, a comprehensive content platform that gives fans greater access to the team across all digital and social platforms. Led by its trail blazing Anti-Bullying Program, the organization takes great pride in a long-standing, year-round commitment to their community. These programs are funded by the New York Jets Foundation and look to positively influence the lives of young men and women in the tri-state area, particularly in disadvantaged communities.  The organization also supports the efforts of the Lupus Research Alliance and numerous established charitable organizations and causes sponsored by the NFL. The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.

Established in 1934, the NYU School of Professional Studies ( is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Hospitality and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 100 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates over 5,000 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by nearly 28,000 Professional Pathways enrollments in Career Advancement Courses and Diploma Programs. The School’s community is enriched by more than 31,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit