NYU School of Professional Studies to Host 2018 PRSA Tri-State Conference “Automation & Media Relations: Technology to Evolve the PR World”

Sean Greenwood, Head of PR for Ben & Jerry’s, is the Keynote Speaker at the Oct. 17 Event, Which Will Feature Top Industry Experts Who Will Provide Insights on Emerging Issues and Opportunities in PR

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NEW YORK, October 9, 2018 – A leading developer of applied knowledge and a provider of education in the public relations industry, the NYU School of Professional Studies (NYUSPS) Division of Programs in Business (DPB) will host the 2018 Public Relations Society of America (PRSA) Tri-State Conference, “Automation & Media Relations: Technology to Evolve the PR World,” on Wednesday, October 17, from 8:00 a.m. to 5:30 p.m., at the NYU Kimmel Center for University Life, 60 Washington Square South, NY, NY.

The annual, one-day conference convenes PR professionals from New York, New Jersey, and Connecticut who will discuss key trends and issues in this evolving industry. Timely topics for this year’s event will include communications in the age of data analytics and advanced technology, the evolution of the news cycle into digital formats, tomorrow’s PR agencies, new media disruptors, and maintaining credibility in the era of Fake News, among others.

Renowned for its MS in Public Relations and Corporate Communication, NYUSPS DPB provides students with the academic learning and practical skills necessary to become effective public relations practitioners. “As leading educators in the PR space, we are deeply aware of the changes occurring in this industry. We are delighted to join with one of the nation’s leading professional organizations, PRSA, in hosting this conference, which will focus on the challenges and opportunities of public relations in the digital age,” said Martin Ihrig, associate dean of the NYU School of Professional Studies Division of Programs in Business.

“Once again, the PRSA Tri-State Conference is bringing together the top thinkers in the communications industry,” said Natan Edelsburg the immediate past chair of PRSA Tri-State and COO of Muck Rack. “Executives from Ben & Jerry’s, Edelman, Muck Rack, CBS News, Goldman Sachs, and Pfizer will descend upon the NYU Kimmel Center to educate on disruptive technologies changing the industry.”  

The Conference will kick off with a keynote by Sean Greenwood, head of PR for Ben & Jerry’s. Greenwood will lead this interactive session using Ben & Jerry’s as a case study. He will share examples involving numerous aspects of the company—from internal communications, to public relations campaigns including work on equity and equality, to social media and other consumer interaction. 

Additional highlights of the Conference include:

“AI Killed the PR Star” moderated by Keith Trivitt, VP, head of business unit communications, AXIS Capital, with panelists Ethan McCarty, CEO, Integral Communications; and Estee Goldschmidt, CEO, ShopDrop

“News in the Scrolling Economy: PR’s Evolution to Digital Communications,” moderated by Rob Longert, co-founder and managing partner, Day One Agency, with panelists Chad Parizman, head of social media and digital communications, Pfizer; Todd Ringler, US managing director of media, Edelman; and Emily McDonough, communications director, VaynerMedia

“Shaping the Employee Experience for Tomorrow's PR Agencies,” featuring Tiffany Guarnaccia, CEO and founder of Kite Hill PR and founder of Communications Week; and Lisa Moehlenkamp, chief talent officer, FleishmanHillard

“How Not to Pitch the Media: Changing Trends of Press Releases, Wire Services, and Mass e-blasts,” moderated by Greg Galant, CEO and co-founder, Muck Rack & the Shorty Awards, with panelists Andrew Williams, managing director of corporate communications, Goldman Sachs; Becky Auslander, head of consumer communications, Etsy; and Katie Coleman, PR consultant

“Throwing Out the Playbook: Responsive Approaches in Times of Crisis,” moderated by Richard Huff, executive director of communications, CBS News, with panelists Cessie Cerrato, senior director, public relations, Palace Resorts; John Shea, director of internal communications, Amtrak; and Peter Land, partner, Finsbury

“How the New Media Disruptors are Changing the Game for Media Consumption,” moderated by Buck Wolfe, executive editor, HuffPost Trends, with panelists Fay Sliger, director of communications, Vox Media; Chantal Follins, content lead, BuzzFeed; and Jocelyn Florence, director, Quartz Creative

For a full agenda with session descriptions and times, visit: https://2018prsatristateconference.splashthat.com.

If you are a member of the press who wishes to cover the event, please contact Alka Gupta at aag13@nyu.edu.

For more information about the 2018 PRSA Tri-State Conference or to purchase tickets, visit https://2018prsatristateconference.splashthat.com/

About the NYU School of Professional Studies

Established in 1934, the NYU School of Professional Studies (sps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of the School of Professional Studies arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate, and Professional Pathways programs in fields such as Accounting, Finance, and Law; Applied Health; Arts, Design, and Film; Creative Cities and Economic Development; English-Language Learning; Entrepreneurship; Fundraising and Grantmaking; Global Affairs; Global Security, Conflict, and Cybercrime; Hospitality, Travel, and Tourism Management; Human Resource Management and Development; Languages and Humanities; Management and Systems; Marketing; Project Management; Public Relations and Corporate Communication; Publishing; Real Estate, Real Estate Development, and Construction Management; Sports Management, Media, and Business; Translation; and Writing.

More than 80 distinguished full-time faculty members collaborate with an exceptional cadre of practitioner/adjunct faculty members and lecturers to create a vibrant professional and academic environment that educates nearly 5,400 degree-seeking students from around the globe each year. In addition, the School fulfills the recurrent professional education needs of local, national, and international economies, as evidenced by over 18,000 Professional Pathways enrollments in Career Advancement Courses, Certificates, and Diploma Programs. The School’s community is enriched by nearly 25,000 degree-holding alumni worldwide, many of whom serve as mentors, guest speakers, and advisory board members. For more information about the NYU School of Professional Studies, visit sps.nyu.edu.

About PRSA Tri-State

The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. PRSA is organized into 10 regions, called districts. The Tri-State District covers New York, New Jersey, Connecticut Valley, Southern Connecticut, and Westchester/Fairfield chapters.

PRSA’s Tri-State district is a unified voice for the interests of members throughout the region to the national office, addressing issues of common interest. These regional groupings of chapters provide support, shared resources, and leadership cultivation for the next generation of professionals to lead the association and serve as advocates for the profession.