Steve Greenberg joined Allen & Company as a managing director in January 2002. At Allen & Company, he focuses on the sports and media industries, as he has throughout his business career. Mr. Greenberg has represented numerous owners in the purchase and sale of major league sports teams, including the Milwaukee Brewers, Cincinnati Reds, Atlanta Braves, Houston Astros, San Diego Padres, New York Mets, Cleveland Cavaliers, and Washington Wizards. In addition, Mr. Greenberg has advised professional teams, leagues and college conferences on matters relating to their television and other media rights. He has been involved in the formation of the New York Mets' regional sports network (SNY) as well as the Mets historic Citi Field naming rights deal; the White Sox, Cubs, Bulls, and Black Hawks in the formation of a regional network in Chicago (Comcast SportsNet Chicago); the Big Ten Conference on the creation of a Big Ten Cable Network in partnership with Fox Sports; and Major League Baseball on a variety of television-related matters, including the formation of the MLB Network.
Immediately prior to joining Allen & Company, Mr. Greenberg was the co-founder and chairman of Fusient Media Ventures, a New York-based sports and media company.
Prior to starting Fusient, Mr. Greenberg and his business partner Brian Bedol co-founded Classic Sports Network in 1993, backed initially by Allen & Company and other private investors. In 1997, Messrs. Greenberg and Bedol sold Classic Sports Network to ESPN, the cable sports juggernaut and division of The Walt Disney Company. Mr. Greenberg stayed on at ESPN until the end of 1998, during which time he helped to oversee the smooth transition of Classic Sports (now known as ESPN Classic) into the ESPN portfolio of networks. Mr. Greenberg also teamed with Mr. Bedol to co-found CSTV: College Sports Television, a 24-hour cable network devoted exclusively to college sports and college athletes. CSTV launched in April 2003, with Mr. Greenberg serving as its non-executive chairman. CSTV was sold to CBS, Inc. in January 2006 and has been renamed the CBS Sports Network.
Mr. Greenberg previously served as the deputy commissioner and chief operating officer of Major League Baseball under Commissioner Fay Vincent from 1990 until 1993. At MLB, Mr. Greenberg oversaw the day-to-day operations of the commissioner’s office, including broadcasting, finance, legal, baseball operations, special events and the League’s lucrative properties licensing operation.
Prior to MLB, Mr. Greenberg practiced law from 1977 through the end of 1989 with the Los Angeles firm of Manatt, Phelps & Phillips, where he specialized in sports and general business law and served as the firm’s managing partner in 1987 and 1988.
The son of baseball legend and Hall-of-Famer Hank Greenberg, Steve played first base and was captain of the baseball team during his undergraduate years at Yale University. After college, he was drafted by the Washington Senators and spent five years playing for minor league affiliates of the Senators (who later became the Texas Rangers). Subsequently, he enrolled at UCLA Law School where he earned his J.D. degree in 1977.
Mr. Greenberg serves on the board of directors of the Jackie Robinson Foundation. He and his wife, Myrna, have two daughters, one grandson, and three grand-daughters.